DIGITAL MARKETING DEFINATION

            DIGITAL MARKETING

Digital marketing is one of important online marketing using of the social media platforms.

The first approaches to digital marketing defined it as a projection of conventional marketing,

its tool and strategies, on Internet (Otero and Rolan, 2016). Satya (2015) defined it as ‘online

marketing’, ‘web marketing’ or ‘internet marketing’. The term digital marketing became

popular overtime, especially in certain countries. In the USA online marketing is still.

prevalent, in Italy is referred as web marketing but, in the UK, and worldwide, digital

marketing has become the most common term, especially after the year 2013.

Digital marketing is an umbrella term for the marketing of products or services using digital

technologies, mostly on the Internet, but also including mobile phones, display advertising

and any other digital terms.